Symbolizing Yi’s commitment to investing in the elevation of all aspects of basketball and the next generation of athletes who will continue to move the game forward, the multi-sided structure highlights Yi’s dynamically vertical style of play through an aspirational sense of weightlessness, complimented by a scale that exemplifies his equally impressive power. The four sided court elements provide a 360 multi-faceted platform for showcasing the story of both Yi and Nike Basketball. Impactful moments in the game communicate that we are all invited to contribute to the ongoing story of Nike Basketball, and the “The Warrior Within” graphic integrated into uniforms worn by Chinese athletes in the 2008 Olympic Games gives us an appreciation for Yi’s commitment to innovation while equally honoring tradition and his role in the legacy of China Basketball.

