Sport is a collaboration between the mind and the body bringing together equal parts inspiration and effort providing a balance that focuses athletes on the field of play or in life. We recognize that the multiple layers that make up health and wellness are critical components in supporting overall fitness and facilitating the engagement that allows us to achieve our full potential.
The Nike vision includes finding every advantage within performance and product to continuously evolve into an ever-expanding and more inclusive platform. The expansion into nontraditional sports like skateboarding, dance and yoga has expanded opportunities to support the needs of a wider variety of athletes, while the digital space continues to grow inclusive and diverse communities within platforms like Run Club and Nike+, providing greater access to sport and an invitation to anyone interested in finding their greatness. This holistic philosophy continues to expand and allow us to deliver on our mission of bringing innovation and inspiration to every athlete in the world.
Our purpose is to leave an enduring impact. We're not just about sports; we’re about building a community that goes beyond both the game and the courts, pitches and fields they’re played on. By fostering an inclusive environment that extends beyond traditional sports, we empower individuals to transcend limits and achieve their definition of greatness. Our commitment to making sport a daily habit through encouraging movement is a simple way we continue to provide platforms that serve all athletes.
We are proud to promote female inclusivity in sports, embracing individuals from diverse backgrounds, body types, and abilities. Introducing products like the Nike Pro Hijab and adding inclusive sizing options are examples of steps taken to ensure more women feel comfortable and confident in sport. Bringing together performance, community and sport culture, these efforts are inspiring women to redefine what it means to be an athlete and are part of an ongoing journey toward greater access to sport for all. Together, we're shaping the future of sport where everyone is welcomed.
At Nike, we go beyond the ordinary to celebrate wellness and mindfulness as fundamental pillars of your training journey. Our commitment to thinking "Outside the Norm" is reflected in our innovative approach, where we encourage you to train differently and explore new avenues. Whether you're into yoga, HIIT, or any other form of high-intensity training, our SuperRep footwear line is designed specifically to support your unique needs. Combined with digital platforms like Nike Training Club and Nike Run Club, we provide unparalleled support and accessible resources for athletes of all levels. We pride ourselves on embracing a holistic training approach that nourishes your mind, strengthens your body, and elevates your spirit to reach new heights of greatness.
