Celebrating sport as a platform to unify and empower communities by bringing people together where we can push and achieve our potential. The power of sport breaks barriers, brings people together, and empowers personal growth as we strive to answer the call to Find Your Greatness. This space celebrates the origins of the brand and Bill Bowerman’s philosophy of self-improvement and how working together can make us stronger.
Yi Jianlian's commitment, sacrifice and perseverance to achieve greatness and become a celebrated basketball icon from humble beginnings is nothing short of inspirational. His exceptional talent, relentless work ethic, and unyielding devotion to the sport have helped him overcome every obstacle that has attempted to stand in his way. With each victory, he has earned recognition as a true champion, inspiring countless individuals around the world to pursue their dreams with equal determination and grit. Yi's remarkable athletic ability stems from a unique blend of size, speed, and skill that allows him to dominate on the court. His performance during the 2016 Rio Olympics stands out, as he led the Chinese men's basketball team to their best finish in two decades and earned a place on the All-Tournament team with an average of 20.4 points per game. Known for his discipline, perseverance, and dedication towards his daily training routine, he exemplifies a humble hard working approach that prioritizes his team's success over his own, making him an enduring figure within Chinese sport. Actively giving back to his community, Yi inspires future generations of athletes to follow in his footsteps through ongoing engagement with players at all levels. The winner of six CBA championships, the FIBA Asia Championship MVP award, the Chinese Basketball Association MVP award four times, and 17 international gold medals, Yi is a testament to the benefits of hard work and dedication, positioning him as one of the greatest basketball players of his generation.
Our "Nike Community Ambassador" program is a platform for promoting community stories and supporting local sports initiatives in Greater China. By providing opportunities for young athletes and fostering the development of local sport communities, we are helping to build a more inclusive and diverse sport culture in Greater China. Interconnected sport line motifs within the space create a metaphorical blend of various fields and courts, visualizing sport as a shared platform for individual and collective achievement.
Our commitment to utilizing sport as a platform has also included highlighting female athletes and promoting gender diversity in sports through 2019’s campaign, featuring Chinese female athletes to showcase both the struggles and triumphs of women in sport and empower and inspire others to pursue their dreams—regardless of gender. Through continuing these partnerships and initiatives, we look to elevate the voices and experiences of Chinese athletes that promote inclusion and inspire communities to strive for greatness as they make their mark on the world of sports.
Yi Jianlian's impact as a role model extends far beyond basketball. His work ethic, dedication, and perseverance achieve greatness on the court and carry over into supporting philanthropic organizations, which benefit from his influence and resources. As a mentor, coach and leader in the sports community, his expertise assists the next generation of players in achieving their full potential. As an ambassador for organizations such as the Special Olympics, Yi champions inclusion and diversity.
