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THE NEXT GENERATION
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Recreating the future of sports through circular solutions.

Move to Zero and Space Hippie are initiatives that embody our dedication to improving the future of sport through sustainable practices and promoting eco-friendly standards. The concept of There is No Finish Line represents our belief that sustainability is an ongoing journey that requires continuous innovation and improvement. These principles serve as a call to action for protecting the future of sport and inspiring collective action towards a healthier planet.

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Move To Zero

At Nike, we are committed to leading the charge towards a more environmentally friendly future. We believe that sustainability is not just an option, but a responsibility that we all share. Our Move to Zero initiative is a testament to this belief, as we strive to reduce our environmental impact and transition to a zero-carbon and zero-waste model. Through this action, we've been able to incorporate renewable materials in our products, optimize our manufacturing processes to reduce emissions, and invest in new recycling technologies. We're proud to report that we're making significant progress towards our goal of achieving zero carbon and zero waste by 2050. Supporting us means joining a movement dedicated to building a more sustainable future and making a positive impact on the world around us for generations to come.

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Space Hippie

The Space Hippie sneaker not only offers a distinctive and stylish design but also represents our commitment to sustainability and innovation in the footwear industry. Our initiative prioritizes eco-friendly design with recycled materials and inventive development methods inspired by space exploration and counterculture, demonstrating our dedication to a brighter future for athletes and the planet. The sneaker's design was inspired by astronaut suits and made from waste materials that feature a unique texture resembling the appearance of space debris. The shoe is crafted from recycled materials, including discarded plastic bottles and t-shirts, while the sole is made from Crater Foam, which is constructed from recycled rubber, foam scraps, and used manufacturing equipment. Each shoe features a unique QR code that allows wearers to learn more about the specific materials used in their pair, promoting transparency and education around sustainable fashion.

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The Future is Circular

At Nike, we're pioneers in the sustainability space and believe in thinking differently about waste. For over 30 years, we have been leading the charge towards a more circular future, where waste is transformed into valuable resources through our Regrind program. This innovative material is made from recycled post-consumer and post-industrial waste, including scraps of rubber, foam, fiber, and leather, and is used to create a range of products, including footwear, apparel, and accessories. One of our most prized creations is the Renew line of chairs and desks, which are made from recycled materials and demonstrate the perfect blend of sustainability and design. We’re passionate about creating sustainable innovations that benefit both the environment and athletes by maximizing the full potential of materials.

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